Marketing Associates Says Traditional Marketing Important Part of Business Efforts

Marketing Associates helps businesses with direct mail marketing and print marketing.

San Francisco, California – January 20, 2013 – In today’s internet-based marketplace, “marketing” seems to rarely refer to traditional print-based marketing. According to Marketing Associates, traditional marketing is still an important part of reaching consumers today.

Businesses are still creating brochures and other print materials, Marketing Associates has found. A comprehensive marketing firm, Marketing Associates helps companies identify the best way to reach customers and maximize their ROI on any marketing campaign. Their assistance starts by identifying a customer base, and to whom the campaign will most appeal. This targeted information comes from years of experience in research.

Once Marketing Associates has determined a business’ ideal customer base, the firm will help create targeted print materials to catch the customers’ eyes. Marketing Associates works with its own group of graphic designers and printers to help save the client money, although some clients choose to do some of this work themselves.

Marketing Associates also develops direct mailing lists for clients when requested. These lists contain the names and addresses of those who are most likely to be interested in the product or service a company provides. By doing this, Marketing Associates narrows down the target list, saving clients thousands of dollars. Targeted mailing lists have been proven to provide better results, along with being more environmentally-friendly and less costly.

Once a mailing has been completed, Marketing Associates can help a business with follow-up, walking the business owner through the process of engaging and retaining those very customers they have just informed. Additionally, a business sales team can benefit from leads, which may be bought and used to call only on those customers who are likely to respond. Sales staff people no longer have to waste time and resources driving all over town, only to have doors slammed in their faces. Marketing Associates takes those customers out of the equation and allows sales team members to go directly to those customers who might be interested, increasing a campaign’s effectiveness.

In addition to traditional marketing and sales help, Marketing Associates also provides website design and social media marketing help. While traditional marketing can be effective, to remain competitive today, businesses must also utilize modern technology.

Marketing Associates specializes in creating websites that deliver, engaging customers with content that increases their likelihood of buying. Marketing Associates can also help businesses with shopping carts and catalogs, encouraging customers to purchase items rather than clicking away before buying.

When a business contacts the team at Marketing Associates, the company assigns a marketing consultant who works with that business to provide just the level of service they desire. To experience true success, a business needs a long-term plan that includes follow-through and adjustments as necessary.