Derrick Strauss Announces Opening of New Marketing Center for All Western Mortgage

Derrick StraussAll Western Mortgage will continue to promote loan programs to consumers across the country.

LAS VEGAS, Nev. – September 25, 2013 – Derrick Strauss of All Western Mortgage announces the opening of a marketing center in Greenwood Village, Colo. The 6,700 square-foot facility will bring the All Western Mortgage innovative loan programs to customers around the country, says Derrick Strauss.

With more than three decades of experience in the industry, Derrick Strauss says All Western Mortgage offers loans for new homes, refinances and private lending, all with a high level of customer service. The lender’s customer focus has helped it become one of the largest privately held mortgage banks in Nevada, according to Derrick Straus.

Derrick Strauss reports that All Western Mortgage is currently lending in 22 of the 52 United States. This new center will focus on marketing, which Derrick Strauss believes will spread the word about the All Western Mortgage unique approach to lending. More than 70 employees will work in the facility, says Derrick Strauss, including marketing and lending specialists, potentially bringing in hundreds of new leads each week.

All Western Mortgage sets itself apart by combining technology with traditional lending practices, Derrick Strauss explains. Derrick Strauss and his team have devised a state-of-the-art lead generation system using Cloud-based dialing software and lead-generation Internet tools. The Web is a top resource for today’s consumer and Derrick Strauss feels that it will only continue to grow moving forward.

To meet the increasing reliance on the Internet as an information source for mortgages, Derrick Strauss and his team are partnering with top technology providers to increase conversion rates. Through its use of an opener/closer sales model and the latest technological tools, Derrick Strauss says that All Western Mortgage is on the leading edge of the industry’s evolution.

Derrick Strauss was introduced to the mortgage industry in the mid-1990s, when he attended his first industry conference. Soon after joining the industry, Derrick Strauss was recognized as the top producer for his company, which gave him the confidence to open his own business. Although Colorado Home Funding was small at first, Derrick Strauss and his two business partners were able to gradually increase their client base by working with local builders. By the early 2000s, Colorado Home Funding was one of the most popular firms in the area, and many customers made them first choice when they needed a loan.

In 2012, Derrick Strauss approached All Western Mortgage with a concept for a mortgage-oriented marketing plan. The firm’s president enthusiastically embraced his business plan, giving Derrick Strauss the go-ahead he needed to help grow the new area of the company. In just one short year, Derrick Strauss has seen the marketing division of All Western Mortgage grow to 40 employees, with the team working to refine their approach to lending marketing on a regular basis.

For more information, contact Derrick Strauss at 7951 East Maplewood Avenue, Suite 120, Greenwood Village, CO 80123 or call (720) 489-4445.

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