JustFab.com Hosts Girl’s Night In on Facebook
Weekly Promotion Caters to Fashion Site’s Growing Social Media Following
El Segundo, CA – May 16, 2013 – JustFab.com recently kicked off an exclusive shopping promotion on their popular Facebook page. Titled Girl’s Night In, the event caters to the fashion etailer’s loyal social media following, which includes more than 1.4 million Facebook fans and more than 35,000 Twitter followers.
Girl’s Night In is tailored to members who like to shop online during their weekend nights, whether alone on their couch with a glass of wine or gathered around an iPad with their girlfriends. Running for two days only, Friday and Saturday, JustFab.com’s Girl’s Night In promotion is made up of of 48-hour flash sales on JustFab.com’s most popular categories, such as Monthly Trends, Spring Sandals, Shoulder Bags and more.
JustFab.com members participating in Girl’s Night In shopping events receive access to enticing shopping incentives that have included a free pair of sunglasses with a denim order, 25% off spring sandals and up to 50% off shoulder bags. JustFab.com’s Girl’s Night In related Facebook posts also open up a dialogue among members, who discuss their purchases and which styles they like best in the comments. Past Girl’s Night In Facebook posts have also received thousands of likes from members.
“JustFab.com has an amazingly loyal and active social media community,” said Co-CEO Adam Goldenberg. “While we have a very large number of fans and followers, they interact and engage in an incredibly tight-knit manner. Girl’s Night In is a way to involve them even further and to elevate their JustFab.com shopping experience.”
Available to JustFab.com’s US and Canada-based members, Girl’s Night In is promoted via multiple channels including JustFab.com’s blog, Facebook page and Twitter. The promotion is exclusively offered through JustFab.com’s social channels, so members are encouraged to participate in the growing Facebook and Twitter communities so they don’t miss out on these great deals.
“We are constantly impressed with both the quality and quantity of feedback that we get from JustFab.com members via social media,” added Co-CEO Don Ressler. “It’s a natural next step for us to offer our dedicated fans special programming like Girl’s Night In, giving our members a little something extra and another reason to continue the dialogue on social media.”
Founded in 2010, JustFab.com is the web’s top subscription-based fashion site. JustFab.com members join by completing a survey to determine their specific fashion preferences and are then offered suggestions based on their own personal tastes. In addition to having fashion icon Kimora Lee Simmons as president and creative director, JustFab.com has a celebrated panel of fashion experts who curate each member’s personalized JustFab.com boutique. The JustFab.com panel sends each member a monthly selection of JustFab.com shoes, handbags, jewelry and jeans to choose from. JustFab.com members receive pricing of $39.95 or less, and shipping is free for all orders over $39.95.
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